The journal
Blog.
Practical notes on custom websites, performance, and honest agency work — written for people deciding what to build.
July 6, 2026Performance · SEO · Strategy7 min read
What a fast website actually means — and what a slow one costs you
Everyone promises you a "fast website". Here's what Google actually measures, how to test your own site in two minutes, and why a slow one costs you money in silence.
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July 6, 2026Strategy · Web agency · Romania9 min read
How to choose a web agency in Romania: 12 questions before you sign
Every agency promises the same things in the same words. Here are the 12 questions that actually tell them apart — plus the honest answer to "does the agency's city matter?".
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July 4, 2026AI · Strategy · Custom development8 min read
AI-built websites: the truth from an agency that uses AI daily
AI can build you a website in five minutes — genuinely. When that's enough, where it breaks, and how to tell craft from bulk production: the honest map, from the inside.
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July 4, 2026Pricing · Strategy · Custom development8 min read
How much does a custom website cost in 2026? Real numbers, no dodging
The only honest answer is 'it depends' — but this article gives you real numbers, what actually moves the price, and how to size your budget before asking for quotes.
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July 4, 2026Strategy · WordPress · Custom development7 min read
Custom website vs. template — the honest version of this comparison
Every agency says custom is better. Here's when that's actually true, when a template is the right call, and how to decide in ten minutes.
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